A Level Psychology OCR Practice Exam

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What is one acknowledged advantage of field experiments?

  1. High levels of control over variables

  2. Increased focus on ethical considerations

  3. Observation of natural behavior

  4. Increased randomization methods

The correct answer is: Observation of natural behavior

One notable advantage of field experiments is that they allow for the observation of natural behavior in real-life settings. Unlike laboratory experiments, which may create artificial conditions that can influence participants' behavior, field experiments take place in the participants' natural environment. This leads to results that are more reflective of how individuals would act in everyday situations, increasing the ecological validity of the findings. Understanding behavior in a natural context can help researchers gain insights that are more applicable to real-world scenarios. Additionally, this naturalistic observation can illuminate aspects of behavior that might be overlooked in more controlled settings. The intrinsic realism of field experiments contributes significantly to the strength and relevance of the research outcomes.

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