Ace A Level Psychology OCR 2026 – Unlock Your Mind Power!

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What factor is shown to influence people's likelihood to help a victim, according to Piliavin et al's conclusions?

Gender of the victim

State of the victim

Piliavin et al.'s research highlights the importance of the state of the victim as a significant factor influencing people's likelihood to help. In their studies, they demonstrated that various situational and physical characteristics of the victim, such as their appearance or whether they displayed visible signs of needing help, greatly impacted bystanders' willingness to intervene. For example, a victim who appeared genuinely in distress or who seemed physically incapacitated elicited a stronger helping response from observers compared to a victim who did not exhibit these characteristics.

The findings emphasize that when a victim is perceived to be more severely affected or in need, individuals are more inclined to provide assistance. This aligns with the bystander effect and the empathy-altruism hypothesis, as higher levels of perceived need or suffering can trigger altruistic behavior more effectively. Understanding this dynamic reveals how situational contexts can significantly shape human behavior in emergency situations.

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Time of day

Location of the incident

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